You're booked. Check your email for the Stripe receipt — reply to it (or email
louis@louistillman.com) with what you're
building and two times this week that work for your diagnostic call. Lou will confirm
within one business day and send the intake questions before you talk.
No charge was made. If you have a question before booking, email
louis@louistillman.com — it goes straight to Lou.
> THE TRUTH
You don't need more motivation, another course, or a prettier pitch deck.
You need someone to look at your business with cold eyes and tell you exactly
where the fog is — in your offer, your positioning, your pricing, or your pitch.
> WHAT YOU GET
The Clarity Intake — a focused questionnaire plus one 60–90 minute
diagnostic call with Lou Tillman (IV Consulting), recorded. Not a sales call.
The Bottleneck Map — a written diagnosis of where clarity actually
breaks down: offer, business model, positioning, pitch, audience, revenue.
The Offer Sharpening + Revenue Path — what you sell, to whom, and the
clearest near-term way the business makes money.
The Next 3 Moves — a prioritized, specific action list for the next
14 days. Not a 40-item roadmap. Three moves.
Recording, written summary, and one async follow-up round — delivered
across 7 days, so you can act on it after we hang up.
What part of your business is crystal clear in your head,
but still confusing to the market?
> WHO IT'S FOR
Founders actively building right now, not just curious — pre-launch to early
revenue, getting attention but not traction, busy but not making money yet.
If you can't explain your business in two sentences without the other person
squinting, this is for you. If you want done-for-you execution or a long
coaching engagement, it isn't — the newsletter and a real conversation first
is the better next step.
$750 · founding rate · one-time
Secure checkout via Stripe. Scheduling and the intake form
follow by email right after.
> THE CLOSE
An idea becomes a business the day it becomes legible to the market.
That is the work. Let's do it in one sitting.